They will give you a little more time to do it, but you must stay focused on their needs. Gaining the reader's interest is a deeper process than grabbing their attention. This is one of the most challenging stages in the AIDA model: you've got the attention of a chunk of your target audience, but can you engage with them enough so that they'll want to spend their precious time understanding your message in more detail? For example, to encourage people to attend a company training session on giving feedback, the email headline, "How effective is YOUR feedback?" is more likely to grab attention than the purely factual one of, "This week's seminar on feedback". With most office workers suffering from email overload, action-seeking emails need subject lines that will encourage recipients to open them and read the contents. These are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in your report. The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. Sure, we become increasingly discerning, but to persuade people to do something, you still need to grab their attention, interest them in how your product or service can help them, and then persuade them to take the action you want them to take, such as buying your product or visiting your website. And this idea remains true simply because human nature doesn't really change. Yet the basic principles behind advertising copy remain – that it must attract attention and persuade someone to take action.
#AIDA CORTES REDDIT FULL#
In a world full of advertising and information – delivered in all sorts of media from print to websites, billboards to radio, and TV to text messages – every message has to work extremely hard to get noticed.Īnd it's not just advertising messages that have to work hard every report you write, presentation you deliver, or email you send is competing for your audience's attention.Īs the world of advertising becomes more and more competitive, advertising becomes more and more sophisticated. "Dear Jim, You have been specially selected."Įvery day we're bombarded with headlines like these that are designed to grab our attention. It's hard to grab attention in our fast-paced world! "Free gift inside!"
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